Articles are becoming more and more prevalent in most marketers’ strategies for boosting their search engine rankings.
The theory is that you write an article, submit it to several major article sites, include a link back to your site in it and then sit back and watch as the article gets picked up and published in other people’s websites, newsletters and sometimes even products.
Benefits of Article Marketing
- Boosts your Search Engine Rankings – by providing relevant backlinks
- Drives you Direct Traffic – by using high traffic sites to syndicate content
- Establishes your credibility as an Expert
- Can help you build a subscriber base – by adding links to your email newsletter or free reports
- Low cost Link building – one off cost then once syndicated the articles takes on a life of it’s own